About Mori Sushi
Mori Sushi, originally from São Paulo, Brazil, has become Egypt's Leading sushi brand with multiple branches in Cairo and United Arab Emirates.
Founded by young Egyptian entrepreneurs who acquired the brand's rights and knowhow, Mori Sushi is known for its flair, freshness, and exceptional taste. They brought it to Egypt in 2007, adding their unique fusion style to the culinary experience.
Team Project
Mori Sushi, originally from São Paulo, Brazil, has become Egypt's Leading sushi brand with multiple branches in Cairo and United Arab Emirates.
Founded by young Egyptian entrepreneurs who acquired the brand's rights and knowhow, Mori Sushi is known for its flair, freshness, and exceptional taste. They brought it to Egypt in 2007, adding their unique fusion style to the culinary experience.
Team Project
Creative team: Heba Elsawah
Marketing Manager: Sabrina Tolba
Assistant Marketing Director: Fadwa Fadi Farid
Assistant Marketing Director: Fadwa Fadi Farid
The Challenge
A social media advertising campaign for Mori Sushi that effectively conveyed its vibrant personality.
Highlighting the brand attributes of freshness, playfulness, boldness, and exceptional taste while strictly adhering to the brand's guidelines.
This campaign was strategically promoted across various brand channels, resulting in a positive and lasting impression among the target audience
Highlighting the brand attributes of freshness, playfulness, boldness, and exceptional taste while strictly adhering to the brand's guidelines.
This campaign was strategically promoted across various brand channels, resulting in a positive and lasting impression among the target audience
The Process
To capture and convey the playfulness of Mori Sushi, I employed animation skills as a key element of the campaign. This added an engaging and dynamic dimension to the social media advertisements, creating a memorable and interactive experience for the audience.
By incorporating animations that aligned with the brand's lively personality, not only I showcased Mori Sushi's exceptional Varities but also ensured that the message resonated with viewers in a fun and entertaining manner.
This creative use of animation further contributed to the campaign's success and reinforced Mori Sushi's unique brand identity.
